Nike’s “Find Your Greatness” is stealing away the Olympics again!!!
At Beijing in 2008, Nike did such a good job that almost as many consumers felt they were the Olympic sponsor. They flooded the malls of Beijing with Nike ads, knowing that people would be so hot, they...
View ArticleFive Best Sports Ads of 2012
Given it was an Olympic year, it was a good chance for brands to leverage the games to stand out. But my favorite ad was not about what an athlete was doing on the court but what he was going through...
View ArticleThe Under Armour brand is kicking butt on athlete endorsements
Full respect to the Under Armour brand, who have gone from an “under the equipment” materials business to one of the coolest sports businesses. How did under-shirts ever become cool? Love the...
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